Key takeaways
- Allure Best of Beauty Live 2027 sweepstakes offers three to four free general admission tickets, each valued at $259, to attendees of the 2026 event.
- Entry requires posting on social media with #BestofBeautyLive and tagging thirteen participating brands including Botox Cosmetic, Beauty of Joseon, and SkinMedica.
- The sweepstakes runs October 17, 2026, from 10:30 AM to 7:00 PM ET, with winners drawn on October 18 and notified within five days.
- Eligibility is limited to U.S. residents 18 and older who attended the 2026 event; no purchase is necessary.
Allure magazine is inviting beauty enthusiasts to participate in a sweepstakes offering free admission to its Best of Beauty Live event in 2027. The promotion, running on October 17, 2026, welcomes attendees of the 2026 event to enter for a chance to win one of three to four general admission tickets to the 2027 event, each with an approximate retail value of $259.
Understanding the Participating Brand Categories
The sweepstakes brings together thirteen prominent brands representing diverse segments of the beauty, skincare, treatment, and personal care industries. Each brand was selected as a participating advertiser, contributing to a wide-ranging showcase of innovation in aesthetic and personal care solutions.
Aesthetic Treatments and Professional Injectables
Botox Cosmetic and Juvéderm represent the aesthetic treatment category. Both are prescription medications administered by licensed professionals for facial rejuvenation purposes. These brands are foundational to the growing cosmetic treatment industry. Diamond Glow adds another dimension with its hydradermabrasion technology, which represents professional-grade skin resurfacing treatments delivered in clinical settings.
Dermatological and Professional Skincare
The skincare brands participating reflect multiple positioning levels within the industry. Elta MD specializes in dermatological-grade skincare formulations, often recommended by dermatologists and skin professionals. La Roche-Posay focuses on sensitive-skin and pharmaceutical-backed dermatology solutions. SkinMedica offers professional-grade skincare typically used in medical spas and dermatology practices. Beauty of Joseon brings Korean beauty (K-beauty) expertise to the lineup, a category that has gained significant visibility in global beauty markets. Olay represents mass-market skincare accessible to broad audiences.
Makeup, Hair Care, and Broader Beauty
Kiko Milano and L’Oréal Paris represent decorative makeup and color cosmetics, while Amazon Beauty serves as the digital distribution platform for beauty products. Wella Hair provides professional and consumer hair care solutions. Secret rounds out the roster with personal care offerings in the deodorant category.
How the Sweepstakes Works
Entry is limited to attendees of Allure Best of Beauty Live 2026. To enter, you must post on social media using the hashtag #BestofBeautyLive and tag all thirteen advertiser brand handles:
- @amazonbeauty
- @beautyofjoseon_official
- @botoxcosmetic
- @diamondglow
- @eltamdskincare
- @juvederm
- @kikomilano
- @larocheposay
- @lorealparis
- @olay
- @secretdeodorant
- @skinmedica
- @wellahair
Your entry becomes property of Allure upon submission and is subject to Condé Nast’s privacy policy. All entry information may be used by Allure and Condé Nast for editorial, advertising, marketing, publicity, and administrative purposes.
The Prize You Could Win
Winners receive one general admission ticket to Allure Best of Beauty Live Event 2027, according to Allure. The ticket has an approximate retail value of $259 and provides admission to the event. The prize is nontransferable and cannot be redeemed for cash. Allure may substitute the prize with an alternative offering of equal or greater value at its sole discretion.
If you win, you are responsible for all federal, state, and local taxes associated with the prize’s value. These taxes cannot be covered by Allure or transferred to another party. Additionally, if the prize involves participation in public events or if Allure intends to publicize the winner in any way, you may be required to sign an affidavit of eligibility and a liability and publicity release.
Entry Period, Dates, and Eligibility Requirements
The sweepstakes promotion takes place on a single day: October 17, 2026. The entry period opens at 10:30 AM ET and closes at 7:00 PM ET. Online entries must be received by 7:00 PM ET on October 17. If entering by mail, your postmark must be dated October 17, 2026, or earlier, and the physical entry must arrive within five calendar days after that date.
To be eligible to enter and win, you must meet the following criteria:
- You are a legal resident of one of the 50 United States or the District of Columbia
- You were at least 18 years old as of October 17, 2026
- You were an attendee of Allure Best of Beauty Live 2026 Event
- You are not an employee, officer, director, or member of Condé Nast or any other party involved in developing or administering the promotion
- Your immediate family members (parents, children, siblings, spouse) and anyone living in your household are also ineligible
The sweepstakes is void outside the 50 United States and District of Columbia and where prohibited by applicable law. No purchase of any product or service is necessary to enter or win.
Winner Selection, Notification, and Claiming Your Prize
Winners will be selected by random drawing from all eligible entries received by the deadline. The drawing will take place on or about October 18, 2026. Allure will attempt to notify potential winners by mail, email, and telephone.
Once notified, you have five days from the date of Allure’s first contact attempt to respond. Failure to respond within this timeframe results in forfeiture of the prize, and an alternate winner may be selected. You must also complete and return an Affidavit of Eligibility and a Liability/Publicity Release within five days of the initial contact. Allure may conduct a background check to confirm your eligibility and ensure compliance with all promotion rules.
If Allure determines through a background check or other means that you have engaged in conduct that could damage the reputation or business of Condé Nast or other involved parties, you may be disqualified, and the prize may be awarded to an alternate winner.
What You Should Know Before Entering
The odds of winning depend on the number of eligible entries received. Allure and Condé Nast are not responsible for lost, late, misdirected, or incomplete entries caused by technical failures, network problems, or other issues beyond their control. The promotion reserves the right to disqualify any person who attempts to tamper with the entry process, uses automated bots or processes, or otherwise attempts to undermine the legitimate operation of the promotion.
If you need a complete list of winners, send a self-addressed stamped envelope within six months of the October 18, 2026 drawing date to Research & Insights, Condé Nast, 1 World Trade Center, New York, NY 10007.
Source: Allure
Frequently Asked Questions
How do I enter the Allure Best of Beauty Live sweepstakes?
You must be an attendee of Allure Best of Beauty Live 2026. Post on social media with the hashtag #BestofBeautyLive and tag all thirteen advertiser brands: @amazonbeauty, @beautyofjoseon_official, @botoxcosmetic, @diamondglow, @eltamdskincare, @juvederm, @kikomilano, @larocheposay, @lorealparis, @olay, @secretdeodorant, @skinmedica, and @wellahair. Online entries must be received by 7:00 PM ET on October 17, 2026.
What is the prize for the Best of Beauty Live sweepstakes?
The prize is one general admission ticket to Allure Best of Beauty Live Event 2027, with an approximate retail value of $259. The ticket is nontransferable and cannot be exchanged for cash. There are three to four winners according to Allure.
Who is eligible to enter this sweepstakes?
You must be a legal resident of the 50 United States or District of Columbia, at least 18 years old as of October 17, 2026, and an attendee of Allure Best of Beauty Live 2026 Event. Employees of Condé Nast and immediate family members are ineligible. No purchase is necessary to enter.
